It’s not uncommon in Real Estate for the month of August to be a bit slower than the other summer months. It’s not a surprise, because transactions are mostly based on family needs, and in August, the family needs a holiday! And you know what, so do Realtors. If you know that you’re trading will be slow in August, you should use that time to work on your own business, and take some holidays yourself. Here are a few things I’d be doing to help get ready for an active Fall Market.
1. Focus on getting Listings for the fall. The more listings you have, the better your long term career.
2. Update your contact lists. In this day and age, data management is critical. Have your contact lists 100% accurate by removing people no longer around, and continue to add people weekly.
3. Update your marketing. Look at flyer’s, post cards, web sites, and be sure they have your most current photo / content / contact info.
4. Phone your past clients. Ask them how their summer is going, and learn if they or anyone they know is thinking of making a move!
5. Use the nice weather to walk your farm area. People will be out working on their yards, playing with kids and visiting neighbours, so it’s a great time to walk around and say hello, and begin a conversation.
6. Check school board websites. Look for information on new schools, changes to boundaries, and be aware of changes to the transportation guidelines!
7. Finally, clean your office and your files. It’s always good to have clean and accurate files, and it may trigger you to do follow ups, and find more names to add to your data base!
There are lots more things you can do, so visit your Manager / Coach and talk about it.
